Five digital marketing strategies for Start-ups in 2018

February 19, 2018 9:00 AM

Creating a new Start-up is not easy. Thousands of people constantly work to develop their ideas and become owners of their own careers.

At Fragment Agency, as a digital agency, we are aware of this reality and the set of difficulties that entrepreneurs must face. We seek to offer a series of tips on how to face these difficulties and grow new business using digital marketing.

1. Creative content

Having a solid content strategy is basic to launch a unique and relevant message. With the fragmentation of audiences and the constant increase in advertising investments, each impact has a higher value than ever before.Faced with this reality, it is essential to develop creative, unique and relevant messages, that focuses on communicating the benefits of the product and its characteristics.

2. Social platforms

Having a clear digital strategy, perfectly coordinated with the development and launch of the product, is essential to achieve marketing objectives. The task of entrepreneurs is complex enough to combine it with improvisation. It is essential to establish clear objectives and follow a preconceived plan.

3. Bidirectional communication

Establishing fluid relationships with the audiences of the new brand is basic to advertise the new product and get opinions and feedback from the future consumers. The management of relationships with the audiences from social networks is more widespread than ever and brings several advantages.

4. Video Marketing

The use of small format corporate videos has expanded in a huge way. Video production has been democratized, and with the emergence of new agents in the industry, prices have fallen. The ease of distributing audiovisuals through the internet and social platforms has also been key to the rise of this format.In January 2018, Fragment Studio, a motion graphics studio and sister company of Fragment Agency, was born. The new company aims to offer bespoke solutions for all types of companies.

5. SEO

There are more entrepreneurs than ever. At the same time, there is an infinite number of companies already established in all different sectors of the economy, that have been operating for decades. The optimization of web pages and the use of SEO techniques is more important than ever. It is essential to stand out and be the first to reach the public of the brand. As we have said, contact with customers is more complex and has more value that ever before.