Marketing tips for apps

March 8, 2018 at 9:00 AM

There is no doubt that in recent years, the mobile applications sector has experienced a clear growth. Today, in the Android and Apple app stores, there are between 2 and 3 million applications.

Companies and entrepreneurs work hard to get a portion of their users’ home screen. At Fragment Agency, as a digital agency, we perfectly know that the best way to stand out from this infinity of competitors is to develop a clear marketing strategy that pursues well-defined and realistic objectives.

In this article, we offer a series of tips from our experience as a digital agency.

Mobile App Optimization

In the same way that we develop a series of SEO techniques on websites to improve search engine rankings, app stores allow us to optimize apps to achieve better results.In order to optimize, it’s basic to edit tags, titles and take into account the comments of users and number of downloads.


Getting feedback from real users is essential to achieve visibility in the app stores.Available data tells us that before buying online, about 70% of users educate themselves through comments.As we said, the number of downloads is important to improve the positions, therefore, comments also are.


One of the most useful elements of internet marketing is remarketing. Advertising aimed at those users similar to current users or users who have shown some interest for users.

Thanks to these techniques, as a digital agency, we can achieve optimal results in the distribution of the apps, and get them to reach their target audiences.