Usually, when the average user uses Google to look for a service or a website of their interest, he does not look at the degree of trust transmitted by the communication protocol of the web.
However, security in the network is gaining more prominence, and in the coming months and years we will see how it becomes an element of great importance in the creation and management of websites and online communication as a whole.
At Fragment Agency, as a digital advertising agency, we always recommend that our customers work with secure protocols and become "pioneers" in this technology.
Beyond security in the network, there is a key element to decide to update. In late 2014, Google announced that the HTTPS protocol would become one more element when it comes to indexing websites to their search engine. So, having a secure web is one more element to have a good position in Google.
But what is HTTP?
HTTP (Hypertext Transfer Protocol) and HTTPS (Secure HyperText Transfer Protocol) are structures that allow us to display and receive information on the Internet. HTTPS was created to do exactly the same thing as HTTP but with an extra layer of security, which uses an element called SSL (Secure Sockets Layer).
This structure and SSL itself are basic for online transactions, credit cards and potentially compromised information.
HTTPS is recommended for everyone. However, it is especially important for e-commerce, and web pages that include sensitive security elements.
1. Web pages that use HTTPS have a better ranking in Google. As we said before, it has become one more element that Google values to index webs.
2. Increased reputation. In a less direct but equally important way, the use of HTTPS increases the reputation of the website and makes users feel secure. This is basic for increasing web traffic.
3. Defend the web from attacks. The fact of offering a service through a stable and secure web, will bring more sales almost immediately. In the same way that no one would enter a restaurant without light or dirty, no one would buy in a website of dubious security.
How to make the change?
To switch from HTTP to HTTPS, you will need to purchase an SSL certificate. Once in possession, it must be installed.
Once the process is completed, Google will be notified of the migration and expect the new URLs to be indexed correctly.
At Fragment Agency, as a digital advertising agency, we always recommend a high degree of security and prevention. The change to HTTPS will be basic in the coming times, and we strongly recommend upgrading.